We were recently on-location for The Valley Fireplace, shooting footage for TV spots that were to air on HGTV and other targeted channels. We were lucky to be filming at one of the nicest homes on the North Shore of Long Island with cloud free blue skies. One of the tools we used on this shoot was a Jib. The Jib set-up allowed us to shift from scene to scene quickly while shooting an array of angles and sweeps.

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A Jib operates like a see-saw, the camera end of the arm moves through an extended arc allowing the camera to be moved vertically, horizontally, or a combination of the two.


But that is just the technical portion, the real joy commences when you see the shots and angles and the depth they add to the story. There is something compelling about the movement of the video from ground-level to birds-eye view.

In cinematography, a jib is a boom device with a camera on one end, and a counterweight and camera controls on the other.[1]

The Jib is great at getting those high shots, or motion shots, needing to move a great distance horizontally or vertically. In some cases a Jib can eliminate the safety issues of a crane shot or the expense of laying track for a camera dolly.

In the end, the shoot went very well – on time and on budget, followed by final edit, files to the broadcaster and then on-the-air.

Follow Up

The video was part of a combined campaign of Digital, Web, Print and Social for the Summer launch of The Valley Fireplace. Early analytics have shown positive results, with the first sale coming within 48 hours of launching the campaign.

Contact us today to find out we can expand your brand’s video presence and provide true ROI.
(917) 409-7116

1^ Zettl, Herbert (July 12, 2005). Television production handbook (9 ed.). Wadsworth Publishing. pp. 90–105.