The future of eCommerce JIT delivery got a little bit closer yesterday as Amazon released new footage of the Prime Air project.

“Amazon Prime Air is a future service that will deliver packages up to five pounds in 30 minutes or less using small drones. Flying under 400 feet and weighing less than 55 pounds, Prime Air vehicles will take advantage of sophisticated “sense and avoid” technology, as well as a high degree of automation, to safely operate beyond the line of sight to distances of 10 miles or more.”


“Safety is our top priority. Our vehicles will be built with multiple redundancies, as well as sophisticated “sense and avoid” technology. We will not launch Prime Air until we are able to demonstrate safe operations.”


The service is still in early stage but it is interesting to see how far they have come. The video does a great job of defining a single scenario where you might need something in short-order (less than 30 minutes) and can’t possibly wait.

Spoiler Alert: It’s a child’s shoe that has been eaten by the family dog.

But the technology is impressive – especially the drone’s ability to switch from Helicopter to Airplane mode.

So, when can you expect to see an Amazon drone hovering into your back yard? Here’s what Amazon has to say:
“We will deploy when and where we have the regulatory support needed to safely realize our vision. We’re excited about this technology and one day using it to deliver packages to customers around the world in 30 minutes or less.”

Stay tuned…

Imagery – Amazon