Social Media is one of the best values in your Marketing toolkit. Google+, LinkedIn, Facebook, Twitter, and a myriad of Social Networking sites, all seeking the attention of a busy online public. Of all the SM platforms the one that best serves an audience with a short attention span is Twitter. With a limit of 140 Characters, brevity is it’s strength.

From Twitter’s Website:
Twitter is an online social networking and microblogging service that enables users to send and read “tweets”, which are text messages limited to 140 characters. Registered users can read and post tweets but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app.

Twitter has a language all its own but once you understand the components you’ll be fluent in no time. Here are the basic elements:

    Tweet: Is a text message limited to 140 Characters
    Re-Tweet: Repost a message from another Twitter user, and share it. Retweet is symbolized by “RT” in the message.
    Follow: Twitter users may subscribe to other users’ tweets – this is known as following and subscribers are followers.
    Hash Tag: Group Tweets by topic, or type, using hashtags – words or phrases with a “#” sign at the start. For example “#Olympics2014”
    Trend: Is a word, phrase or topic that is tagged at a greater rate than other tags.

To get the most out of twitter there are a few simple steps to follow.

Think before you write: With only 140 Characters think Haiku rather than War & Peace.
Define your audience: Is it the general public or a group of people already familiar with you. Knowing your audience, you can target specific words or phrases they would respond to.
Timing is everything: Tweets are very effective as a way to reach out during a special event or circumstance. Having a simple publishing plan can help relieve tweet overload on your followers.

For more ways to make the most of Twitter give Chromatrope a call at (917) 409-7116.