Search Engine Optimization (SEO)

/Search Engine Optimization (SEO)

Does Mobile Friendly = Search Friendly?

As of April 21st, Google changed it’s mobile search ranking criteria. This new requirement may affect a sites relevance and position on the dreaded list of site’s that are “not mobile friendly.” According to a test carried out by Google’s analysis team, mobile sites must meet certain criteria to keep rankings up, like text size, [...]

Gelsey Kirkland Ballet gets responsive.

Chromatrope recently completed a full relaunch of Glesey Kirkland's website - the flagship site of both the Ballet Company and Academy. The project began with a strategic review of the current and potential audience. "We focused on building a site that would perform well in today's landscape of multiple screens and sizes." With the proliferation [...]

Why Professional Video matters…

A professionally produced video marketing campaign is one of the best ways to expand a brand’s awareness and improve a company’s SEO success. Much of the available research points to the value in no uncertain terms - for example: Websites with Professionally Produced Video Content hold viewer attention for more than two minutes longer on [...]

Does Adobe Marketing Cloud fall flat?

Adobe claims the Marketing Cloud is a single service that includes everything digital marketers need to get ahead. While Adobe Marketing Cloud appears to provide a complete set of analytics, social, advertising, targeting and web experience management solutions our initial study has shown that the tracking after sales is lacking. " Adobe Marketing Cloud - [...]