CHROMATROPE

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About CHROMATROPE

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So far CHROMATROPE has created 23 blog entries.

Newgistics.com relaunch

Newgistics, a world leader in end-to-end commerce, needed a firm to collaborate and provide technical know-how alongside the current Creative Team. The primary challenge was replicating the look of a print document online while still remaining resposive - especially on mobile.

Responsive vs Adaptive – an InfoVideo produced for Tacit Knowledge

Chromatrope recently produced an "Info-Graphic-Video" for eCommerce powerhouse Tacit Knowledge. The video was designed to quickly bring team members up to date on the merits of Responsive Web Design versus Adaptive Delivery. The video was featured prominently in the trade show booth at shop.org, the company website and social media. WATCH VIDEO

Does Mobile Friendly = Search Friendly?

As of April 21st, Google changed it’s mobile search ranking criteria. This new requirement may affect a sites relevance and position on the dreaded list of site’s that are “not mobile friendly.” According to a test carried out by Google’s analysis team, mobile sites must meet certain criteria to keep rankings up, like text size, [...]

Apple Watch – why you should, and should not, get one.

Remember the days when you needed to wear a watch in order to tell time instantly?  Yeah, me neither. Sitting at my computer at this moment, I can find the current time in three places – the bottom right hand corner of my computer screen, on my smart phone sitting on my desk, and on [...]

The phasing out of Internet Explorer – what it means.

As you may have already heard, Microsoft will begin the process of phasing out Internet Explorer beginning with Windows 10. Chief Marketing Officer, at Microsoft, Chris Capossela made the official announcement, following months of rumors, that appears to be the trajectory. According to a report from NPR, there is a new browser in the works [...]

Go ahead, MAKE my day – Maker Faire 2014

Joe and Doug from Chromatrope had the opportunity to overload their brains and recharge their creativity recently during the Maker Faire in New York City. The show was a cross-pollination of tech and craft with everything including 3d printed food (chocolate), a full size 3d printed car, a demonstration by one of the originators of [...]

Gelsey Kirkland Ballet gets responsive.

Chromatrope recently completed a full relaunch of Glesey Kirkland's website - the flagship site of both the Ballet Company and Academy. The project began with a strategic review of the current and potential audience. "We focused on building a site that would perform well in today's landscape of multiple screens and sizes." With the proliferation [...]

Video Animation tells a moving story.

This custom video project, produced for Tacit Knowledge, was actually 2 videos joined for display at the 2014 Internet Retailers Conference & Exhibition. The 2 components were Peak Ready Performance and Adaptive/Responsive/TK Hybrid overview videos. The goal was to produce a single video that could be used in the exhibit booth, but also be leveraged [...]

Getting the most out of Twitter

Social Media is one of the best values in your Marketing toolkit. Google+, LinkedIn, Facebook, Twitter, and a myriad of Social Networking sites, all seeking the attention of a busy online public. Of all the SM platforms the one that best serves an audience with a short attention span is Twitter. With a limit of [...]

On Location – The Valley Fireplace.

We were recently on-location for The Valley Fireplace, shooting footage for TV spots that were to air on HGTV and other targeted channels. We were lucky to be filming at one of the nicest homes on the North Shore of Long Island with cloud free blue skies. One of the tools we used on this [...]