The first item was elimination of the traditional physical location. In 2001, Chromatrope eliminated the “brick and mortar” office in favor of a virtual environment. At the time few firms were leveraging the internet in this way. While it did present some challenges at the start, the idea worked well and is still in practice today. Currently, every team member works both on-site with our clients and remotely via the web. For off-site brainstorm meetings, when privacy and focus are essential, locations and services are arranged.

The second item was a revised work-flow that took into consideration the challenge of engaging very busy clients in the production of the project. Virtual meeting spaces, email, texting and video chatting were all utilized as communication tools that allow clients to participate without having to leave the comfort of their office or location. Today our clients are busy as ever, this array of tools and practices provides a malleable solution tooled to their needs.